How I work
I have a solution for every writing challenge. No matter how big or complex it is, I can deliver a positive solution. Nothing scares me. When it come to words, I am fearless.
I love working from the big picture down to the finest detail. This ability to work within a range of scales is what sets me apart. I can quickly see patterns in complex problems, and I am great at outlining what needs to be done; however, I also pay attention to detail.
I make sure the i’s are dotted and the t’s are crossed, proverbially speaking.
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Through my flexible and adaptable approaches I can ‘shape-shift’ our way into your industry thinking with ease. I have worked across a wide range of sectors, industries, professions and practices, and what makes me distinctive in the market place is my breadth of experience.
I provide research, writing, editing and proofreading services across diverse fields such as business, education, design, the environment and planning, landscape heritage and science.
We get your vibe and we create your voice from it. We make sure your communications portray your point of view.
If we are writing blog content, or any kind of copy, on your behalf, we need to know you pretty well … so we can literally finish your sentences. It’s all about the words – how and why you say them.
You give me a deadline and I deliver your writing or editing task by then. On time, every time. I promise.
I run a business too. I understand deadlines, last-minute meetings, a report needed yesterday … so relax. Let me draft that report, create the perfect PowerPoint presentation, edit your annual review or proofread your thesis or book chapter.
I work quickly, and accurately.
My job is to make you happy. Simple.
Arrow by name and nature; accuracy and attention to detail are our top priorities.
My job is to create clear and accurate meaning for you and your readers.
Concise language means the fewest possible words without sacrificing meaning to make your ideas more understandable. I can help you create strong and clear mental pictures and avoid wordiness. Easy!
Hobart writer – portfolio
A series of articles focussing on timber fit outs, for Forestry Tasmania (now Sustainable Timber Australia)
I was commissioned by Forestry Tasmania to research and highlight projects where the designers or builders featured one or more timbers in the internal fit out:
- Timber.Fitout.CM.Utzon Room.Sydney.Opera.House
- Timber.Fitout.CM.Scottsdale Eco.Centre.Tasmania
- Timber.Fitout.CM.Crystal Inspiration.Shop
Guest blog: How to avoid the crowds in Hong Kong
Recently I wrote a blog post on how to avoid the crowds in Hong Kong, for the Escape Travel Blog site. I described fun ways to get out of the city and into the National Parks, hiking trails, beaches and preserved areas.
Australian landscape design: key sustainable principles
I was asked to research and write a report on Australian landscape principles for Shanghai Municipal Engineering Design Institute. This report was to guide the planning choices made by SMEDI for a site being developed near Sydney.
As requested by the client, the examples in this report show well-known and award-winning landscape projects in Australia, that focus on design using native plants, stone, wood and natural materials and address topics, such as ‘global problems’, ‘green house’, ‘ecology’, and ‘sustainability’.
The editor of Renew: Technology for a Sustainable Future commissioned an article on harnessing river power.
In this article I describe how Nigel Tomlin and his son Josh designed and custom-built a hydroelectric generator, literally in their Southern Tasmanian backyard. The water’s power comes from its fall of 30 metres along 500 metres of pipeline: no mean feat given the project is entirely self-researched and self-funded and had multiple local and state authority hurdles.
Feature articles on design, building, architecture, and landscape architecture
I am frequently commissioned to research and write feature articles on design, building, architecture, and landscape architecture for nationally and internationally published journals.
My clients include the following journals:
habitus: living in design [Habitus is a movement for living in design, with a base in Australia and readership in Australasia, South-East Asia, the USA, Europe, South America and the Middle East].
Green Magazine: sustainable architecture and landscape design [Green Magazine] is Australia’s leading publication for inspirational stories on sustainable design featuring local and international houses, gardens and profiles].
- Green.Mag.The Barn.conversion.feature.article
I wrote a series of posts for the award-winning website Garden Drum, each of which describes the provenance, naming and characteristics of unusual plant species.
- Roscoea: unusual flowers cast a lemon glow in a dark spot
- Three garden angels: a personal mythology
- Book review: All About Roses
- Cheap potting mix brings uninvited visitors
- Brunsvigia josephinae: Empress of the garden
- Flashes of red – scarlet runner beans
- Behold: Colchicum!
- Cape gooseberry – Physalis
I research + draft competition entries for architectural and design awards.
Need help drafting your entry, and putting it all together? I can do this for you! These are some entries I have drafted:
The sights and sounds of Portugal
I was asked to research and write a 750-word feature article on Portugal for Flight Centre’s Escape Travel brand.
The brief was ‘to entice travellers to get off the well-beaten (Spanish) track and venture into Portugal’, by describing the best aspects of Portugal for a fun two-week holiday. The challenge of this project was limiting the sites/sights as there are so many places and things to see and do … and eat! The outcome is a fantastic looking feature article, delivered on time and within the tight word limit.
Reports on EPA NSW FOGO recycling bin initiative
In April 2018 I was commissioned by NSW Environmental Protection Agency to write two reports on the EPA’s FOGO (food organics and garden organics) recycling bin initiative in two Council areas. This process involved undertaking research, gathering historical and statistical data and interviewing the relevant Council officers and other stakeholders. The reports can be seen here:
Writing about ... words and ideas
Dr. Catriona McLeod went above and beyond to help me not only with crafting my scholarship application but also to mentor me so that when I did write the application I had something well researched, achievable and solid to create. I did not expect to finish the application with a clear realistic idea of where I am headed and the steps to get there. In writing the application I was completely overwhelmed and Catriona so graciously led the way to attack such a big application and to craft my words together so expertly.
When it came to editing Catriona was invaluable by helping me to cut everything down (by nearly 50%!) to fit within the word limits. Even on the application due date, Catriona was instrumental in checking that I made it in on time and for helping me with the daunting online form.
Thank you Catriona! I would not have been able to construct, write or hand in the application without your help. It was such a wonderful process and I feel much more confident in the direction I am going in!
Thank you very much for the detailed comments. It is great to see how my thesis has improved with professional copy-editing. Thank you also for delivering the edited thesis so early today. This gives me the chance to have my final draft ready [early].
At Flight Centre’s Head Office in Brisbane, the Content Writing team is required to provide continuous high quality articles across the many leisure brands of this global travel company. This constant demand necessitates that we outsource some of the blog articles to external providers.
Delivering thoroughly researched, comprehensive and well-written articles is often a daunting task for many writers. Not so for Catriona, as she quickly absorbed both the brief and the complex branding guides for several Flight Centre brands and produced engaging and inspirational travel stories.
Catriona seemed to intuitively know what questions to ask, what follow through was required and what we wanted to achieve with the particular piece that we had asked her to draft.
Catriona’s academic background, attention to detail and thoroughness came subtly through her writing and resulted in informative pieces that had an intelligent tone that resonated well with our target audiences, and still stayed on message and on brand.
The best thing was that we could just send the brief to Catriona and be confident that the task was well in hand. We could simply “set and forget”, and know that our brands would be professionally represented to our online client base through her thoughtful and engaging writing.
Catriona is a very positive person to work with, especially as part of a team, and a leader when new ideas and methods need to be proposed. She is a contributor to discussions when further development of ideas is necessary but is also able to quickly interpret complicated brief requirements, which is a valuable attribute.
Catriona is always professional in her delivery and rapid in her response to small or lengthy queries. Catriona has assisted me in a range of research and writing and projects: she is easy to communicate with and doesn’t shy from challenges.
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